Question: Now that you've reviewed all five competitive forces, it is time to make some decisions. During the meeting at your client's office, you have the
Now that you've reviewed all five competitive forces, it is time to make some decisions.
During the meeting at your client's office, you have the opportunity to speak with the CEO of the company.
She tells you about starting the company, which provides office cleaning services to commercial properties in your city. She began working out of her garage with nothing more than a $ loan from her parents.
She is very proud to have grown the company from such humble beginnings to the profitable business that it is today.
How does this additional background information about how the company was started affect your assessment of the company's longterm profitability?
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