NuCar is an innovative electric motor vehicle manufacturer with a market presence in five countries (United States, Canada, United Kingdom, Australia, New Zealand). Established in 2015, Fjord has gone from a niche car manufacturer to a major new player in the car industry. Led by its enigmatic CEO, Elle Bache, NuCar has revolutionised the electric car market, producing well-built, stylish cars with exceptional battery performance. As a result, NuCars cars have attracted strong customer demand, with long waiting lists for new cars. However, with an increasing number of traditional car manufacturers starting to produce electric cars with even better battery performance, NuCar has been under pressure to retain its position as the most innovative, coolest car brand and to continue to ensure their cars remain unique. In response, NuCar has been considering several new initiatives. One of these initiatives involves partnering with a new start-up company called Block Man to develop a new blockchain-enabled vehicle service logbook for the cars it manufactures. Car service logbooks record the cars maintenance history, the mileage and battery health at each service, what car parts/components have been replaced and what repairs have been performed. It is an important record for those who intend to sell their car in the second-hand market because those who buy second-hand cars want confirmation that a car has been looked after and has been maintained regularly. A cars logbook provides this confirmation. This record is arguably even more important in the electric vehicle market, given that proper servicing is central to protecting and maintaining battery performance, unlike combustion engines. Switching to a blockchain-enabled vehicle service logbook would enable individuals to replace the existing paper logbook with a perpetual and unchangeable digital record of the servicing they have had on their cars. The blockchain-enabled vehicle service logbooks would be integrated with NuCars spare parts/components manufacturing process. This integration would mean that NuCar could ensure that their customers only use spare parts manufactured by NuCar instead of using cheaper parts/components manufactured by third parties. Whilst NuCars innovative electric cars have meant that they have rarely had any competition from third-party spare parts/components manufacturers, as NuCars cars have become more commonplace, a spare parts/component grey market has emerged to undercut NuCar. In addition, the data collected from the car computers would be uploaded to the blockchain logbook at each service, which would mean that NuCar would gain access to a large amount of data about the cars operation. This data would include how long specific parts/components lasted in the car, how a cars mileage impacted this and how a customer drove their car (for example, the speed the car usually drove at, how long the car was kept idle, battery performance and charging, the road surface the car drove on, the length of time the car was usually driven, and how sharply the driver used the brakes). Because Block Man was developing the system, it would also have access to this data. If NuCar was to introduce the new system, new customers could not opt out for the first three years. Customers would receive free access to the blockchain logbook for the first three years of the car. Complete part C (650 words) and D (650 words) - ONLY OTHER MEMBERS WILL DO THE OTHER PARTS-NuCar Business Report Group Assignment

1. C) Identify the value-add for customers, for NuCar and Block Man in implementing this system and collecting the data. (650 words) D)Identify the challenges to implementing a project of this nature, for NuCar, its customers and its service centres and for Block Man. (650 words)

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