Question: O 1 1 ( 1 4 points ) : You must show your work for full credits. 1 1 . ( ch 8 & ch
O points: You must show your work for full credits.
ch & ch Refer to discussion topic : In three Coke employees sent a letter to Pepsi offering to sell them Coke's closely guarded secret recipe. The executives at Pepsi turned the letter over to CocaCola, which then turned it over to the FBI. The employees ended up serving up to years in prison for conspiracy. Consider the market structure currently faced by Coke and Pepsi. For more information, please refer to the article posted on the course website.
a What barriers to entry exist in the soft drink industry other than Coke's secret formula?
b Suppose that the recipe for Coke is released, and dozens of new cola manufacturers enter the market. As a result, the market for soft drinks becomes perfectly competitive, and Pepsi faces the accompanying longrun cost curves. The graph below describes the longrun marginal cost LMC longrun average total cost LATC longrun average variable cost LAVC and marginal revenue MMD Price:
cost cost $u
Is it possible for Pepsi to operate in a perfectly competitive industry with a longrun competitive equilibrium at any point other than B Explain your answer.
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