o use A$/$B testing, the marketing team at the company obtains a group of $340$ potential customers for the product. They randomly assign $220$ potential customers to watch the advertisement for the product $($condition A$)$ and $120$ potential customers to watch a public service announcement $($PSA$)$ of the same length and size as the advertisement $($condition B$).$ They then record whether the potential customer purchased the product or not.

$1.$ The A$/$B testing procedure is an

experiment

because

A$.$ The marketing team only recorded whether the potential customers purchased the product or not.

B$.$ The marketing team should have recorded how many times the potential customer saw the advertisement.

C$.$ Potential customers could tell whether they were watching an advertisement or a PSA.

D$.$ The marketing team divided the potential customers randomly into two groups and assigned them to condition A or condition B$.$

$2.$ Match each aspect of the description of A$/$B testing to the appropriate statistical term. Note, you won$$t use all of the available phrases from the right column.

$?$

$1.$ Control group

$?$

$2.$ Treatment group

$?$

$3.$ Response variable

$?$

$4.$ Cases

$?$

$5.$ Explanatory variable

$?$

$6.$ Population of interest