Objective: Describe the steps in the consumer decision-making process for the following items and provide examples of how marketers could positively influence consumers at each step.

Items:

• A pair of dress shoes
• A restaurant for a dinner date
• A computer
• A pair of jeans
• A graduate school
• A soda
• A dentist

Instructions:

For each item, outline the steps a consumer typically goes through when making a purchase decision.

These steps include:

• Problem recognition
• Information search
• Evaluation of alternatives
• Purchase decision
• Post-purchase evaluation

For each step, provide at least one example of how marketers could positively influence the consumer's decision-making process. This could include strategies such as advertising, product design, pricing, or customer service.

Compile your findings into a report