Objective: Develop a comprehensive integrated marketing and sales strategy for a

chosen product or service, leveraging a combination of broadcast, print, and direct

marketing channels.

Instructions:

Product$/$Service Selection: Choose a specific product or service for this

assignment according to the guidelines discussed in class. Provide a brief

description of the chosen product or service.

Target Audience Analysis: Conduct a detailed analysis of the target audience

for your chosen product$/$service$.$ Consider demographic, psychographic,

geographic, and behavioral factors. Explain why understanding this target

audience is crucial for the success of your marketing and sales efforts.

Broadcast Strategy: Develop a broadcast strategy using channels such as

television and radio. Outline the key messages, creative elements, and

scheduling considerations. Discuss how the broadcast strategy aligns with the

characteristics of your target audience.

Print Strategy: Create a print strategy utilizing newspapers, magazines, or

other print media. Detail the content, design, and placement considerations.

Explain how the print strategy complements the broadcast strategy and

contributes to a cohesive marketing message.

Direct Marketing Campaign: Develop a direct marketing campaign that could

include direct mail, email marketing, or telemarketing. Specify the target

audience for the direct marketing campaign and outline the key messages and

calls to action. Discuss how this campaign integrates with theloverall marketing

and sales strategy.

Sales Tactics: Outline the sales tactics that will be employed to convert leads

generated through marketing efforts into actual sales. This could include in$-$

person sales, online sales, or a combination of both. Highlight the synergy

between marketing and sales strategies.

Integration Plan: Describe how the different components $($broadcast$,$ print,

and direct marketing$)$ will be integrated to create a seamless and unified

customer experience. Emphasize how this integration will contribute to the

overall success of the marketing and sales strategy.