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VI. Promotional Media: What types of promotional media will you use for your product/service. List at least 6 types you will use. Be very specific and detailed in your selection and explain why you are using the selected IMC. Your comprehensive Integrated Marketing Communication (IMC) plan should consider all potential channels and tactics, including: Public relations & publicity Advertising Direct marketing Interactive marketing (display, SEM, web site, etc.) Social media Sales promotions Personal selling Sponsorship, partnerships & events (if applicable) Cause related marketing (if applicable) Fulfillment and customer service (if applicable) . IV. Promotional Media: Pues Cake and Loaf will prefer towe Advertising the main promotional tool. By considering Client's Strength and Weaknesses, Advertising can give direct message to the target customen and the impact of prings through media will also reach out to more features The Ads we will see transacted through Radio, Third Party Mails, Frint mediant Television for bakery will give Easy Attention of Come Goodwill of the Brand We coverage of the Target Audience and hopefully Bad Loyalty The following Promotional Medial will be used BROADCAST MEDIA Television - 10-15 second ad commercials in family programin Family.ca channel The television Ads showing the Parental-Children ship can bring Positive nfluence over the Target Audience and as such as gves visual impression so become easy to attract customers 2 Radio - radio ads in 97) Boom radio in the momings The ndio channel is listened to by women are going to work and it will y easy to grab attention of audience by coming message in between the todo on PRINTED MEDIA: 1. Newspaper To Sur Tercer Surt is most popular and has many readers in the country By Angin Article of the Newspaper Pures Cakoloof can cover the huge amount of reader 2. Magazines-Can Living These me fanate newers marines which are composed by the Wome Sobeing mother, every wo will few the Lour key which will also highlight the benefits of the bakery products to the health of the children Where we artificial preservative, low super content Flyers weken flyers Word thyers provide a great platform to promote special discounts for Purce Color products and for hosting cialiste Valentine's Day Speciale Mother's Day celeb ONLINE MEDIA: the online media will also be leveraged with the following 1. Website design and maintain a "heres Cake and Loaf bakerywhet showcase our bakery and the product. We will peonide a short background whe wewe, what we mission is evidence of products we made. We will be allow the white to acceptie onders, prender and endering for delivery within Toronto and GTA 2. Social Media We will establish and maintain contin Testagram and Twitter with daily updates to reach online cum cept cele onders VI. Promotional Media: What types of promotional media will you use for your product/service. List at least 6 types you will use. Be very specific and detailed in your selection and explain why you are using the selected IMC. Your comprehensive Integrated Marketing Communication (IMC) plan should consider all potential channels and tactics, including: Public relations & publicity Advertising Direct marketing Interactive marketing (display, SEM, web site, etc.) Social media Sales promotions Personal selling Sponsorship, partnerships & events (if applicable) Cause related marketing (if applicable) Fulfillment and customer service (if applicable) . IV. Promotional Media: Pues Cake and Loaf will prefer towe Advertising the main promotional tool. By considering Client's Strength and Weaknesses, Advertising can give direct message to the target customen and the impact of prings through media will also reach out to more features The Ads we will see transacted through Radio, Third Party Mails, Frint mediant Television for bakery will give Easy Attention of Come Goodwill of the Brand We coverage of the Target Audience and hopefully Bad Loyalty The following Promotional Medial will be used BROADCAST MEDIA Television - 10-15 second ad commercials in family programin Family.ca channel The television Ads showing the Parental-Children ship can bring Positive nfluence over the Target Audience and as such as gves visual impression so become easy to attract customers 2 Radio - radio ads in 97) Boom radio in the momings The ndio channel is listened to by women are going to work and it will y easy to grab attention of audience by coming message in between the todo on PRINTED MEDIA: 1. Newspaper To Sur Tercer Surt is most popular and has many readers in the country By Angin Article of the Newspaper Pures Cakoloof can cover the huge amount of reader 2. Magazines-Can Living These me fanate newers marines which are composed by the Wome Sobeing mother, every wo will few the Lour key which will also highlight the benefits of the bakery products to the health of the children Where we artificial preservative, low super content Flyers weken flyers Word thyers provide a great platform to promote special discounts for Purce Color products and for hosting cialiste Valentine's Day Speciale Mother's Day celeb ONLINE MEDIA: the online media will also be leveraged with the following 1. Website design and maintain a "heres Cake and Loaf bakerywhet showcase our bakery and the product. We will peonide a short background whe wewe, what we mission is evidence of products we made. We will be allow the white to acceptie onders, prender and endering for delivery within Toronto and GTA 2. Social Media We will establish and maintain contin Testagram and Twitter with daily updates to reach online cum cept cele onders