Objective: Develop an Integrated Marketing Communications (IMC) Media Plan for a business of your choice. Pick a firm that interests you and also for which most of these pertinent pieces of data are available (wherever discrepant, you may use your best judgment to fill in the info). Your detailed "IMC Media Plan" submission should constitute your chart showing: * line-wise \& block-wise how each of the Promotional Tools/Elements are being implemented with regard to specifically your rows/columns for the - Media Types, - Media Vehicles, - Descriptions of the Promotion-Tasks, - Media Timeline/Schedule, - Budgets --------- being allocated by you for each of these IMC activities. You MUST follow the "IMC Media Plan example" document that you see in this module, to base your working thereof. Integrated Marketing Communications (IMC) Media Plan \{example\} Objective: Develop an Integrated Marketing Communications (IMC) Media Plan for a business of your choice. Pick a firm that interests you and also for which most of these pertinent pieces of data are available (wherever discrepant, you may use your best judgment to fill in the info). Your detailed "IMC Media Plan" submission should constitute your chart showing: * line-wise \& block-wise how each of the Promotional Tools/Elements are being implemented with regard to specifically your rows/columns for the - Media Types, - Media Vehicles, - Descriptions of the Promotion-Tasks, - Media Timeline/Schedule, - Budgets --------- being allocated by you for each of these IMC activities. You MUST follow the "IMC Media Plan example" document that you see in this module, to base your working thereof. Integrated Marketing Communications (IMC) Media Plan \{example\}