Objective: The objective of this task is to create a strategic social media marketing plan for a brand based on various strategies that we've discussed throughout the term. The idea is to assume you're working for the brand in the marketing department and you're tasked with coming up with a creative plan. We discussed various creative elements and strategies each week in class - this is your chance to put it all together. For this task, you will create: 1. A one-month social media calendar + 2- page summary explaining calendar 2. A three-month content calendar + 2-page summary explaining calendar Both of the above are to be submitted to the associated Assignment #4 in MyCanvas. Tips to keep in mind: Content calendar is a longer-lead plan looking at the bigger picture Social Media Calendar is a daily calendar and should have something on every day Do NOT cut/paste the same copy in each square of your Social Media calendar You will be submitting TWO separate summary reports (do NOT combine) Summary reports should explain your strategies so a marketing team could understand your thought process and implement your plan Objective: The objective of this task is to create a strategic social media marketing plan for a brand based on various strategies that we've discussed throughout the term. The idea is to assume you're working for the brand in the marketing department and you're tasked with coming up with a creative plan. We discussed various creative elements and strategies each week in class - this is your chance to put it all together. For this task, you will create: 1. A one-month social media calendar + 2- page summary explaining calendar 2. A three-month content calendar + 2-page summary explaining calendar Both of the above are to be submitted to the associated Assignment #4 in MyCanvas. Tips to keep in mind: Content calendar is a longer-lead plan looking at the bigger picture Social Media Calendar is a daily calendar and should have something on every day Do NOT cut/paste the same copy in each square of your Social Media calendar You will be submitting TWO separate summary reports (do NOT combine) Summary reports should explain your strategies so a marketing team could understand your thought process and implement your plan