Objective:

The purpose of this project is to develop a comprehensive understanding of social media strategies, campaigns, and analytics. You will work in groups

to perform tasks like auditing a company's social media presence, developing a social media campaign, creating an influencer marketing strategy,

managing a social media crisis, or analyzing social media metrics. Each group will be required to submit a detailed report.

Instructions:

Form a Group: You will be assigned in groups for this project. Each group should consist of $4-5$ members $($you will be randomly assigned$)$

Select a Topic and a Company: Choose one of the following topics for your project and select a company of your choice to apply it to:

Social Media Audit: Your task will be to perform a thorough audit of the company's social media presence across different platforms. Analyze the

content, engagement, and overall effectiveness of the company's social media strategy.

Social Media Campaign Development:: You will be tasked with creating a comprehensive social media campaign for a hypothetical or real product

or service. This should involve choosing the platforms, defining the target audience, creating the content strategy, and planning for engagement and

analytics.

Influencer Marketing Strategy: Create a plan for an influencer marketing campaign. This should include identifying the right influencers for the

brand, planning the content, and measuring the effectiveness of the campaign.

Crisis Management on Social Media: Create a hypothetical scenario where your chosen company is facing a crisis, and it's playing out on social

media $($for example, a product recall or a PR scandal$).$ Your group would need to come up with a plan to manage the crisis and mitigate damage to

the company's reputation.

Social Media Analytics: Analyze the company's social media performance using publicly available data. Look at metrics like engagement, follower

growth, and sentiment analysis.