Objectives Assignment: Using the company Nike create three objectives for your integrated marketing campaign.

Your Objectives Assignment must have the following elements:

• One objective aligned with sales (SMART objective)
• Two objectives focused on brand equity/purchase funnel (Promotional Marketing objectives).
• Rationale for each objective highlighting which area of your research assisted you in formulating this objective.
• All objectives must have a clear way to measure the success of the campaign to achieve said objective.
• Include a title page or heading that states the names of all team members, the assignment title, the word count and the date composed.
• Use APA citation style.