Question: Occurs when a problem is recognized and an internal search provides a single preferred solution; the consumer purchases that brand and an evaluation occurs only
Occurs when a problem is recognized and an internal search provides a single preferred solution; the consumer purchases that brand and an evaluation occurs only if the brand fails to perform as expected; sometimes referred to as habitual decision making
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
