Question: Offer customers You can pay $ 1 9 . 9 9 to get the item TODAY!, knowing they will reject this rather extreme option and
Offer customers "You can pay $ to get the item TODAY!", knowing they will reject this rather extreme option and choose a more moderate option
Preselect free norush shipping option for all AmazonPrime members, necessitating an active switch to a different shipping option At checkout, remind customers that, "Good AmazonPrime customers like you help us and the planet by choosing free norush shipping!"
Raise the amount of the digital reward to $ increasing the customer's financial incentive to choose free norush shipping
Change nothingthe setup as shown in the picture where customers are simply reminded at the top that they would receive $ in digital rewards if they choose norush shipping is already optimal
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