OK team, our next step will be developing our message strategy and our big idea for our creative.

What are the three components of a message strategy that must be considered by the team?

Select all that apply, then click Submit below

Unique selling point guidelines $-$ Guidelines for how the unique selling point of the product must be emphasized in the ad$.$

Nonverbals $-$ Nature of the campaign's graphics, any visuals that must be used, and the relationship of the graphics to the media in which the message will appear.

Verbals $-$ Guidelines for what messages should say, the choice of words, and the relationship of the copy approach to the medium $($or media$)$ that carry the message. Technical Guidelines $-$ Preferred execution approach, budget and scheduling limitations$,$ requirements such as addresses, logos$,$ and slogans.

Practical guidelines $-$ Guidelines for the implementation of the creative. Step$-$by$-$step guidelines for how the creative should be developed.

Best practice guidelines $-$ Recommendations for how to design an ad based on how these types of ads have performed for the agency in the past.