OK team, our next step will be developing our message strategy and our big idea for our creative.

What are the three components of a message strategy that must be considered by the team?

Select all that apply, then click Submit below

$$ Verbals $-$ Guidelines for what messages should say, the choice of words, and the relationship of the copy approach to the medium $($or media$)$ that carry the message.

$$ Technical Guidelines $-$ Preferred execution approach, budget and scheduling limitations$,$ requirements such as addresses, logos$,$ and slogans.

$$ Best practice guidelines Recommendations for how to design an ad based on how these types of ads have Derformed for the aaencv in the bast.