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Common Formal Test Marketing is a stage in the process of NPD. What all it includes and how does it help the company? What is the utility of brand architecture to a brand manager? As you are aware, Tata Group has recently acquired Air India in addition to two other airlines where it has stakes (Vistara & Air Asia), discuss the possible positions the brands can take to achieve their objectives aligned to Tata Group's brand vision (4+6=10) Why does brand gap exist? As a brand manager, how will you use various rejuvenation strategies to effectively reduce the gap? (3 +7=10 marks) I What is the utility of brand architecture to a brand manager? As you are aware, Tata Group has recently acquired Air India in addition to two other airlines where it has stakes (Vistara & Air Asia), discuss the possible positions the brands can take to achieve their objectives aligned to Tata Group's brand vision.(4+6=10)