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Innovation with effective value demands that the business grow revenues and increase its perceived value for its consumers. The decrease in costs is mostly achieved by eliminating or reducing the variables that compete with the competitors. The perceived value of the customer is reinforced by strengthening existing key results and creating new components which the sector has not before offered. When creating a Blue Ocean strategy, the management needs to solve the four major problems so that it may take a strategic step to build a new uncontested market sector via value creation. The first two problems focus on cost reduction and the second on perceived consumer benefits in order to execute value innovation effectively. The third issue concerns cost reduction. This MiniCase was developed by Franz T. Rothaermel using public information. The many performers had to act at the same time making Circusgoers very expensive and sometimes agitated, as they rapidly switched their attention from place to place. Concessions to Aisle have finally been removed. The majority of circus participants were not only upset by frequent disturbances and chaos, but also by the exorbitant cost of distribution. This MiniCase was designed for class discussion. It is not intended to support, give statistics or reflect successful or ineffective management. All opinions and errors or omissions are expressed by the author alone. content-disposition Cirque du Soleil is in search of a fresh blue sea. In 1984, Guy Lalivert and Gilles Ste Croix created two street performers, Cirque du Soleil (Cirque, in the central city district of Montreal, Canada). Cirque du Soleil is currently the largest theatre production in the world (Cirque). The aim of Cirque is "through its highly complicated performance, stimulating imagination, creating meanings and stimulating the emotions of people across the globe." 1 Cirque is very successful with around 5,000 employees (one-third players) and an annual turnover of over $1 billion. Since its start, over 160 million individuals, including 15 million viewers, have been pleased with high-quality artistic performance in 2014. How was Cirque lucrative while most circuses stopped or barely survived? Cirque du Soleil's Blue Sea approach and value innovation Cirque du Soleil created a new, uncontested entertainment business with a blue sea attitude. A strategy for the blue ocean aims at reducing competition by creating new and undisputed regions of the market. To achieve a blue ocean strategy, managers need to balance the two essential low cost and strategic positions. Through value innovation, the process of connecting innovation with the perceived general consumer advantages, prices and costs is achieved. Effective value innovation makes competition largely irrelevant by enabling a quantum leap in creating value feasible to create new and uncontested market sectors instead of directly competing with rivals and attempt to overpower them with superior quality or low pricing. Innovation with effective value needs a business to lower spending while improving its perceived customer value. The decrease in costs is mostly achieved by eliminating or reducing the variables that compete with the competitors. The perceived value of the customer is reinforced by strengthening existing key results and creating new components which the sector has not before offered. The management must tackle the four major problems below when creating a Blue Ocean strategy, in order to take a strategic move that allows a company to create a new, uncontested market segment through its value creation. By eliminating a number of traditionally recognised parts, Cirque du Soleil revolutionised the circus. Cirque removed all animal performances in the first place. In recent years, the public has been much more concerned in ethical animal care. In addition, animals were the most expensive item in a circus stock as they related to care, travel, health care, insurance and food consumption (a grown male lion can devour some 90 pounds of meat a day). Secondly, Cirque took well-known actors away. They were also very expensive, and in contrast to movies and sports stars their popularity gradually decreased. Cirque kept clowns intact, although their importance decreased. Clown humour has developed from slapstick to a refined academic approach. RAISE Cirque's unique acrobatic and aerial achievements raised live performance to new heights. While many others have used to favour low-cost generic services from magnificent circus tents, Cirque has glamorised the Circle Tabern. Cirque developed tents with attractive exterior portions, which in addition to a significantly higher degree of convenience attracted the attention of the audience. As Cirque attracts consumers that spend much more on live performances than the travelling circus, ticket prices have risen (from $75 to $200). This was also possible because Cirque attracted an adult audience instead of a youthful group with an adult. Creating, creating, creating. creating. Cirque du Soleil developed a whole new kind of entertainment. Cirque combines traditional circuses' energy and excitement with the theater's elegance with high-quality choreography. Cirque has reconsidered several entertainment aspects. Each event is organised around an event and emphasised via sophisticated intellectual and artistic dance. Theatrical performances and ballet performances are more comparable than typical circus acts with a range of unrelated activities. Cirque presents a number of performances in all major cities worldwide, such as Broadway. In short, performance in Cirque has become considerably more sophisticated and demand has risen significantly, even at high ticket prices. A continuously changing cast with various projects,

World tourists and the "circus" are becoming more common. A Perfect Tempest Cirque du Soleil's setting remains magnificent, but in recent years there have been financial problems. External and internal factors have combined to significantly decrease performance. The 20082010 global financial crisis severely affected Cirque du Soleil. Cirque management compounded the problem by taking wrong strategic decisions such as giving too few differentiating outcomes (at least in the mind of the consumer). The distinctive appeal of Cirque has declined as its staff and expenditures have grown. This has resulted in a decline in demand for their achievements throughout Europe. A catastrophe also impacted Cirque du Soleil. One of her painters died in Las Vegas after falling 95 metres. Management of health and safety in the United States (OSHA)

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