Question: Old MathJax webview Please answer question no 3 product name is 4 season hotel This semester you and your group have chosen hotel of your

Old MathJax webview

Old MathJax webview Please answer question no 3

Please answer question no 3

product name is 4 season hotel

This semester you and your group have chosen hotel of your choice as your class project. Each group have become temporary 'owners' and are responsible to market and sustain the business of your "hotel". The success of your business will be based on the marketing strategies applied accordingly. 1. How did people first become aware of 'YOUR PRODUCT'? How does this affect the owner's approach to creating awareness and getting people to try THE PRODUCT? 2. Explain FOUR (4) possible risks associated with the purchase of a product or service from this PRODUCT? 3. Based on the case study, what are the FIVE (5) most important factors in choosing a PRODUCT? 4. Discuss THREE (3) market segmentation strategies that can be implemented by the owner to improve his business

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