OLI 1.What factors would managers have to consider when assessing the competitive advantage of various locations around the world? 2.Explain your choice of host country using the Five Forces Model. 3.Describe your host country business using the VRIO model especially explaining the companys major advantages and disadvantages. 4.What is agglomeration? What are the advantages and disadvantages of this in terms of your host country business? 5.Explain the advantages of OLI to your host country business.

Institutions 6.In detail describe the current formal institutions in your host country that will most affect your business? 7.In detail describe the current informal institutions in your host country that will most affect your business? 8.What is meant by the resource-based view? What are the key resources that will ensure your company is successful in the host country? Foreign Exchange 9.Which method(s) would you chose to protect your business from fluctuating exchange rate trends? 10.What would be the effect on your business if your home currency is strong and your host currency is weak? 11.What would be the effect on your business if your home currency is weak and your host currency is strong? 12.What are the five major factors that influence exchange rates in your host country. How might these affect your business

Economic Integration 13. What are some of the Political and Economic Benefits of Global EconomicIntegration for your host country business

Trading Abroad 13.How might your host country business be affected by the Liability of Foreignness? 14.Is your host country business a first or second mover? Explain the advantages and disadvantages you face. Human Resources 15.Is your attitude to staff in your host country Ethnocentric, Polycentric or Geocentric? Explain why and what the difference is between the three options 16.What is an ex-Patriate? Assuming your host country business will employ at least one, how will you prepare them for their role? 17.What is a re-patriate? What are the issues in managing the progress and the expectations of re-patriates in working for home and host country businesses?

Market Entry 18.Would there be advantages in using an alliance or a joint venture as your market entry method and if so what might these be? Explain the differences between the two. 19.Would there be advantages in using a franchise or a licensing model as your market entry method and if so what might these be? Explain the differences between the two.

Markets 20.Which of your competitors (direct or indirect) might represent the greatest challenge to your host country business? Analyze why and what strategies you would employ to counter them. 21.How might you use the Marketing Mix to react to a local host-country competitor which creates either a new business or an aggressive campaign to restrict the growth of your business. Explain your options and the reasons for choosing these in detail.

Culture 22.Which of Hofstedes cultural dimensions best applies to your host country? Explain why. 23.Explain the issues associated with Ethical Imperialism and Ethical Relativism. What would be the most practical path for your company to follow? Explain why. 24.Would you describe your host country as a High or Low-Context Culture? Explain why. How does this compare with your home country? 25.What might be the key differences between home and host country culture that might affect the success of your host country business? 26.What will be your host country businesss response to ethical challenges? Which of the four strategic responses might you adopt and how will you prepare the business for this?

MY Host country is Germany, Hamburg.

A design company Re-pubilc