on and on. It seems like every day another platform pops up allowing people to create, observe, consume, and share information. And of course, traditional mediaTV, radio, magazines and newspapers are still around and still dominate media spending. As Willy Wonka said: \"So much time and so little to do. Wait a minute. Strike that. Reverse i .\" Given the reality of scarce time and resources, please explain how you are going to choose which communication vehicles to use when you develop your next marketing plan? (This is a process question, not about the specifics of any one platform.) (20 pts) You have been hired from vour previous iob as a Director of Marketing at Gucci