Question: On September 1 7 , 2 0 1 5 , Anheuser - Busch InBev, the world largest brewer in the world, announced that it had

On September 17,2015, Anheuser-Busch InBev, the world largest brewer in the world, announced
that it had reached an agreement to acquire SABMiller, the worlds second largest brewery. The deal
would be the largest deal ever in the industrys history.
The deal was an antitrust hurdle in Europe and the United States, and was allowed only after
certain concessions to the Department of Justice and the European Commissioner for Competition. The
acquisition afforded AB InBev many opportunities and followed a general industry trend of consolidation.
Analysts argued that in a highly competitive market with slow demand growth, brewers have been leery
of large investments in factories and distribution channels, and have seen acquisitions as a way to buy
growth, since merging allows companies to simply consolidate preexisting distribution and
manufacturing platforms without the need for costly capital investment. By acquiring SABMiller, AB
InBevwhich had substantial business in North America, South America, Russia, and East Asiawould gain
access to SABMillers distribution channels in Africa, Eastern Europe, Australia, and India. This would allow
AB InBev to introduce its products without the costs of building new distribution networks and factories,
in addition to avoiding extensive negotiations with governments for distribution rights. In addition to
letting AB InBev bypass the investments required to enter African and Asia Pacific markets, the deal would
contribute to AB InBevs strategy of providing a complement of global beer brands along with local ones
in order to compete with the burgeoning micro-brew industry. By acquiring SABMiller, AB InBev would
control a plurality of the worlds beer to be the worlds first truly global brewer.
At the time of acquisition, AB InBevs brands included Budweiser, Corona, Stella Artois, Brahma,
Antarctica, Modelo Especial, and many other regional brands. AB InBevs revenue was concentrated in
the Americas (North and South), with 36.5% of total 2015 revenue coming from North America and 49.1%
of total 2015 revenue coming from Latin America. SABMiller, the London-based multinational, controlled
global brands including Brutal Fruit, Castle Lager, Miller, Redds Dry, Sarita, and others. Unlike AB InBev,
only 48% of SABMillers revenue came from the Americas, with the majority coming from Africa, Europe,
and Asian Pacific.
AB InBev anticipated 1.4 billion of yearly operational synergies from the deal (mostly from
layoffs) in the form of perpetuity. There would also exist 900 million implementation costs in order to
realize those synergies which is distributed equally over the first three years (300 million per year for
three years). The deal would be financed with 63% debt and 37% equity. Assume that the risk-free rate is
1.5%, the market risk premium is 8% and the corporate tax rate is 30%. The following table reports some
financial characteristics of AB InBev and SABMiller:
AB InBev SABMiller
Share price on Sep 12,201568.2034.06
No. of shares (Bn)1.721.60
Total debt ( Bn)29.6510.22
Equity beta 0.841.04
Cost of debt (%)4.7%3.8%
It is recommended that you answer the following questions in the order they are asked. In
answering each question, you can use information from proceeding questions, but not from subsequent
questions. For example, in answering question (c) you can use information that you learn from question
(b), but not what you learn from question (d).
(a) Explain why the following are or are not good reasons for AB InBev to acquire SABMiller:
(i) To gain entry into the Asian and African market
(ii) To cut costs by exploiting synergies in human capital
(b) Find the WACC and the unlevered cost of capital for both AB InBev and SABMiller as stand-
alone firms pre-merger.
(c) Assuming that synergies in the merger have the same business risk as that of SABMillers cash flows, find the WACC and the unlevered cost of capital for the synergies.
(d) What is the total value created in this deal?
(e) Is the value created in the deal (estimated in (d)) higher or lower than that in an average
merger?
(f) What is the maximum cash price that AB InBEv can afford to pay for SABMiller?
(g) Suppose that the actual takeover price was 43.50 in cash per share of SABMiller. How does
the premium offered to SABMillers shareholders compare with that in a typical merger?
(h) When the deal was announced on September 17,2015. SABMillers share price increased
from 39.87 to 42.10. Why? Why didnt the price reach the offer price of 43.50?
(i) When all the details of the deal were announced on October 12,2015, SABMillers share price decreased in value and the share price fell from 42.43 to 42.09. Why?
(j) On July 20,2016, before the completion of the deal, the United States Department of Justice
(DOJ) announced that it would require AB InBev to divest SABMillers stake in Miller Coors in
order to proceed with the acquisition. Miller Coors was a join

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