Question: On September 1 7 , 2 0 1 5 , Anheuser - Busch InBev, the world largest brewer in the world, announced that it had
On September AnheuserBusch InBev, the world largest brewer in the world, announced
that it had reached an agreement to acquire SABMiller, the worlds second largest brewery. The deal
would be the largest deal ever in the industrys history.
The deal was an antitrust hurdle in Europe and the United States, and was allowed only after
certain concessions to the Department of Justice and the European Commissioner for Competition. The
acquisition afforded AB InBev many opportunities and followed a general industry trend of consolidation.
Analysts argued that in a highly competitive market with slow demand growth, brewers have been leery
of large investments in factories and distribution channels, and have seen acquisitions as a way to buy
growth, since merging allows companies to simply consolidate preexisting distribution and
manufacturing platforms without the need for costly capital investment. By acquiring SABMiller, AB
InBevwhich had substantial business in North America, South America, Russia, and East Asiawould gain
access to SABMillers distribution channels in Africa, Eastern Europe, Australia, and India. This would allow
AB InBev to introduce its products without the costs of building new distribution networks and factories,
in addition to avoiding extensive negotiations with governments for distribution rights. In addition to
letting AB InBev bypass the investments required to enter African and Asia Pacific markets, the deal would
contribute to AB InBevs strategy of providing a complement of global beer brands along with local ones
in order to compete with the burgeoning microbrew industry. By acquiring SABMiller, AB InBev would
control a plurality of the worlds beer to be the worlds first truly global brewer.
At the time of acquisition, AB InBevs brands included Budweiser, Corona, Stella Artois, Brahma,
Antarctica, Modelo Especial, and many other regional brands. AB InBevs revenue was concentrated in
the Americas North and South with of total revenue coming from North America and
of total revenue coming from Latin America. SABMiller, the Londonbased multinational, controlled
global brands including Brutal Fruit, Castle Lager, Miller, Redds Dry, Sarita, and others. Unlike AB InBev,
only of SABMillers revenue came from the Americas, with the majority coming from Africa, Europe,
and Asian Pacific.
AB InBev anticipated billion of yearly operational synergies from the deal mostly from
layoffs in the form of perpetuity. There would also exist million implementation costs in order to
realize those synergies which is distributed equally over the first three years million per year for
three years The deal would be financed with debt and equity. Assume that the riskfree rate is
the market risk premium is and the corporate tax rate is The following table reports some
financial characteristics of AB InBev and SABMiller:
AB InBev SABMiller
Share price on Sep
No of shares Bn
Total debt Bn
Equity beta
Cost of debt
It is recommended that you answer the following questions in the order they are asked. In
answering each question, you can use information from proceeding questions, but not from subsequent
questions. For example, in answering question c you can use information that you learn from question
b but not what you learn from question d
a Explain why the following are or are not good reasons for AB InBev to acquire SABMiller:
i To gain entry into the Asian and African market
ii To cut costs by exploiting synergies in human capital
b Find the WACC and the unlevered cost of capital for both AB InBev and SABMiller as stand
alone firms premerger.
c Assuming that synergies in the merger have the same business risk as that of SABMillers cash flows, find the WACC and the unlevered cost of capital for the synergies.
d What is the total value created in this deal?
e Is the value created in the deal estimated in d higher or lower than that in an average
merger?
f What is the maximum cash price that AB InBEv can afford to pay for SABMiller?
g Suppose that the actual takeover price was in cash per share of SABMiller. How does
the premium offered to SABMillers shareholders compare with that in a typical merger?
h When the deal was announced on September SABMillers share price increased
from to Why? Why didnt the price reach the offer price of
i When all the details of the deal were announced on October SABMillers share price decreased in value and the share price fell from to Why?
j On July before the completion of the deal, the United States Department of Justice
DOJ announced that it would require AB InBev to divest SABMillers stake in Miller Coors in
order to proceed with the acquisition. Miller Coors was a join
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