On the customer side, the dashboard should capture both satisfaction and engagement. While scores like customer satisfaction and Net Promoter Score are important, I'd also include churn rate to help identify early signs of customer loss. Customer effort score can shed light on how easy it is for customers to interact with the company - something that directly impacts loyalty. First contact resolution rate is another valuable indicator, especially in service-based industries, because it reflects the quality and efficiency of support. Bringing these metrics together creates a more complete picture. It ensures the organization isn't just tracking outcomes, but also understanding the customer experience and financial health in a way that supports smart, forward-looking decisions