Question: Once goals and objectives are clearly defined, what should a successful company do next in its content strategy? Choose an answer: a. Understand its key

Once goals and objectives are clearly defined, what should a successful company do next in its content strategy?

Choose an answer:

a. Understand its key audience and its key audience's needs.

b. Maintain a healthy respect for the company's online reputation management.

c. Revise the goals and objectives to include those that do not necessarily relate to the bottom line.

d. Ensure that everyone in its organization buys in to the strategy.

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