One client was initially willing to pay a hefty fee for its fruit snack bar to appear in a summer action movie

full of spies and car chases, but the fit just didn$$t seem right. You convinced the client to go instead with a

teen romance that also released in the summer. It appears to have done very well, building popularity with

kids who bought it at the concessions stand, and went on to buy it at their local retailer. Which of the

following concepts did you rely on$?$

a$)$ Exclusive sponsorship

b$)$ Advergaming

c$)$ Leveraging

d$)$ Authenticity