Question: One method used to help companies analyze and segment customer behavior is called RFM . The letters stand for the three factors used by this
One method used to help companies analyze and segment customer behavior is called RFM The letters stand for the three factors used by this method:
Question options:
recency, frequency, monetary
rebuy, free, monetary
ready, friendly, many
rebuy, frequency, money
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
