Question: One observer explained Amazon Prime's success by saying that when something is free, people do not think it is valuable. Do you agree? Why or

One observer explained Amazon Prime's success by saying that when something is free, people do not think it is valuable. Do you agree? Why or why not? 2. How else can Amazon leverage its growing popularity as a shoppers' research site to generate more sales? 3. Based on your research and knowledge of consumer behavior, what steps should Amazon take going forward to ensure that they remain a popular online shopping Web site for consumers?

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