Identify a company that has increased its level of vertical integration, such as Apple forward integrating into Apple Stores or Netflix backward integrating into its own originally produced shows and programming. Evaluate the impact of that decision on the company by answering the following questions.

a. What new resources or capabilities, if any, did the firm have to develop in order to enter that new activity?

b. What impact did the decision to enter that activity have on its ability to coordinate with other related activities within the firm?

c. What impact did this decision have on its suppliers or customers?