One product that has been able to maintain its department store channel very successfully has been cosmetics. Despite very strong competition from other channels, mass merchandisers, drug stores, supermarkets and even the internet, department stores have remained a central channel for the distribution of cosmetics. It has been argued that the "kinder and gentlier" push promotion of trained salespeople in the department store has been the main reason for this channel's continued success with this product. Identify, and explain, any other products that can attribute their success at the retail level to "kinder and gentlier" push promotions.

Answer rating: 100% (QA)

While the kinder and gentler push promotion strategy may be particularly effective for cosmetics in department stores there are other products in vari... View the full answer