Consider one of the following firms. Read the description of a business strategy in the text. Go to the firm's website and use it to gain an understanding of the business strategy. Look at elements such as the products and services offered, the history of the firm, and its values. What is the business strategy? What are the firm's product markets? What are its value propositions? How are the value propositions delivered? What assets and competencies exist? What strategic options? Consider the scope question raised by Levitt. What would be a narrow and broad scope specification?

(a) Spotify.

(b) Haier.

(c) Santander.

(d) A firm of your choice from a continent other than your own.