Online Discussion Topic $$7-$ B$2$B Advertising Campalgn $[$DUE MARCH $24,2024]$

by Gilles Prefontaine $-$ Sunday, $10$ March $2024,4$:$58$ PM

Your B$2$B Strategy stressed the importance of connecting with your target segment through compelling, relevant and targeted advertising campaigns. This Discussion Topic highlights those advertising campaigns you believe are exceptional in targeting their ideal customers.

For this Discussion Topic, share an Alberta$-$based company's B$2$B Advertising campaign that you believe is exceptional including: $(1)$ a description of the promotional methods the campaign is using, $(2)$ providing a sample advertisement, $(3)$ a brief discussion around the messaging $($communications$),$

$(4)$ the "call$-$to$-$action", and $(5)$ the customer experience touchpoints in the process of getting the customer from awareness to purchase.

When reviewing other student's responses please consider certain areas to respond including potential one of the following $($or not$)$:

Similar campaigns in market $($but different businesses$)$ that are leveraging the same, exceptional advertising methodology.

A difference of opinion based on either advertising methods, customer experience, and $/$ or messaging.

An expansion on the original post by discussing how a different advertising method is used to support $/$ build an integrated marketing campaign.

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