Only answer if you're absolutely certain, please.

Question: What can Kickstarter do in the coming years to reinforce their competitive advantage?

From their inception, the founders of Kickstarter were largely aligned in how they prioritized a culture rooted in achievement and ethical behavior.

However, they ran into numerous problems and have also dealt with competitive threats due to the exploding interest in crowdfunding.

* Answer the question listed above by providing TWO core strategic actions. You may list additional information and discussion, but focus your efforts on these TWO recommendations that Kickstarter should incorporate. For each recommendation, associate a threat/opportunity with a strength/weakness.