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The presentation strategy is * a plan that helps salespeople make correct decisions concerning the selection and positioning of products to meet identified customer needs. the principle that holds that achieving organizational goals depends on knowing the needs and wants of target markets a plan that results in maximum responsiveness to the customer's needs a well-developed plan for meeting objectives for each sales call a well-thought-out plan for establishing, building, and maintaining quality relationships and an integral dimension of relationship selling. Personal selling occurs when a company * add value to information and are focused on creating, using, sharing, and applying knowledge. representative interacts directly with a customer or prospective customer to present information about a product or service. software that records in one place the extensive information necessary to understand a customer and their needs and expectations. are those who perform selling activities at the employer's location. It envolves involves persuading, influencing, and convincing others in ways that do not involve a purchase