Operating Plan

Ownership and Management: PrettyGyrl Essentials will be owned and operated by Walida Davis, who serves as the company's Founder and CEO. Walida brings extensive experience in the natural skincare industry, having worked for several well-established skincare brands in various managerial roles; as well as, personal experience an entrepreneur in the field.

To support the growth and success of PrettyGyrl Essentials, Walida will actively seek partnerships or collaborations with industry experts and professionals. She will also establish an advisory board consisting of individuals with expertise in areas such as marketing, finance, and operations. This collaborative approach will ensure that the business benefits from a diverse range of perspectives and knowledge.

Production Process and Facilities: The production process for the natural skincare products of PrettyGyrl Essentials will prioritize quality, safety, and sustainability. The business will source high-quality natural ingredients from trusted suppliers (Grant, 2022) and ensure that all manufacturing procedures adhere to strict quality control standards. Our facility will be equipped with state-of-the-art machinery and tools to efficiently produce, package, and label our products.

Product Development: PrettyGyrl Essentials will invest in extensive research and development to create innovative and effective skincare formulations. We will collaborate with dermatologists and cosmetic chemists to ensure the safety and efficacy of our products. This approach will also allow us to stay up-to-date with the latest advancements in natural skincare ingredients and technologies.

Quality Assurance: To maintain the highest level of product quality, we will implement a rigorous quality assurance program. This will involve conducting regular ingredient testing to verify their authenticity and purity, as recommended by Grant (2022). Additionally, we will conduct thorough product testing to ensure that our skincare products meet or exceed industry standards.

Marketing and Sales Strategy: PrettyGyrl Essentials will employ a multi-channel marketing strategy to reach our target market effectively. We will utilize social media platforms, such as Instagram and Facebook, to build brand awareness and engage with our customers. Additionally, we will explore collaborations with influencers and beauty bloggers who align with our brand values.

Supply Chain Management: Efficient supply chain management will be a key focus for PrettyGyrl Essentials. We will establish strong relationships with suppliers to ensure a consistent and reliable source of high-quality natural ingredients. Our inventory management system will be implemented to optimize production efficiency and minimize wastage (Personal Experience).

Financial Projections: As part of our business plan, detailed financial projections will be developed to assess the potential profitability and viability of PrettyGyrl Essentials. This will include forecasting sales, estimating expenses, and determining pricing strategies. The financial projections will guide our decision-making process and help secure necessary funding for the company's growth.

Future Expansion: While initially focusing on establishing a strong presence in the domestic market, PrettyGyrl Essentials has plans for future expansion into international markets. Market research and feasibility studies will be conducted to identify potential target markets and develop appropriate strategies for global expansion.

In conclusion, PrettyGyrl Essentials is committed to delivering high-quality natural skincare products while aiming for sustainable growth and success. With a strong ownership and management structure, a focus on product development and quality assurance, effective marketing and sales strategies, efficient supply chain management, and accurate financial projections, PrettyGyrl Essentials is poised to become a leading player in the skincare industry.

According to the above Operating Plan, is it in line? Why?