Option #2: A/B Testing (Split Testing)

Review the webpage on A/B tests types available on Facebook Links to an external site..

Now in a concise paper:

Define A/B testing in your own words, using sources to validate your explanation.

Choose an organization with a Facebook page.

Following the guidance in the Facebook article, create and describe an A/B test you would conduct on Facebook for this organization. Describe your goal, what you are testing, and how you set up the test.

End your paper with a conclusion that synthesizes your key findings. Include predicting what you think the results of your A/B test would be.