Review the webpage on A/B tests types available on Facebook (Link to an external site

https://www.facebook.com/business/help/1159714227408868?content_id=hm7ZSCLtFLb3oQsref%3Dsem_smbutm_source%3DGOOGLEutm_medium%3Dfbsmbsemutm_campaign%3DPFX_SEM_G_BusinessAds_US_EN_Brand_Exact_Desktoputm_content%3DAds-Testing_Evaluatingkenid%3D_k_EAIaIQobChMI0PvG--TZ6wIVz8DACh0RxA7mEAAYASAAEgIQffD_BwE_k_utm_term%3Dfacebook%20a%2Fb%20testingutm_ct%3DDimNotAssignedgclid%3DEAIaIQobChMI0PvG--TZ6wIVz8DACh0RxA7mEAAYASAAEgIQffD_BwE

Now in a concise paper:

Define A/B testing in your own words, using sources to validate your explanation.

Choose an organization with a Facebook page.

Following the guidance in the Facebook article, create and describe an A/B test you would conduct on Facebook for this organization.

Describe your goal, what you are testing, and how you set up the test.

End your paper with a conclusion that synthesizes your key findings. Include predicting what you think the results of your A/B test would be.

Answer rating: 100% (QA)

AB Testing Many organizations have social media pages where they engage their customers find out what people are saying about the business advertise products and conduct promotional giveaways All thes... View the full answer