Question: OPTION 2. Consumer preferences when learning about products prior to purchasing. Consumers study products in various ways. For example, they may research electronically (phones, tablets,

OPTION 2. Consumer preferences when learning about products prior to purchasing. Consumers study products in various ways. For example, they may research electronically (phones, tablets, computer searches), by having one-on-one or face-to-face experiences, through accessing special advertising, by participating in memberships or subscriptions, etc. Design a questionnaire related to one of the various components of product education/learning.

Students will write 3 qualitative question (open-ended). The process of qualitative analysis is to identify key terms, phrases, and interpret what the respondent's intent means to each particular answer they provide. Students will present their responses in a contingency table. Include a one paragraph explanation related to the key terms, phrases, themes you identify. Include sample responses for clarification.The questions will be rated on a Likert type scale. Include a one paragraph explanation, regarding the questionnaire topic and responses.

Likert Scale example:

(1) strongly agree (2) agree (3) somewhat agree (4) do not agree (5) no opinion

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