Question: OPTION 2. Consumer preferences when learning about products prior to purchasing. Consumers study products in various ways. For example, they may research electronically (phones, tablets,
OPTION 2. Consumer preferences when learning about products prior to purchasing. Consumers study products in various ways. For example, they may research electronically (phones, tablets, computer searches), by having one-on-one or face-to-face experiences, through accessing special advertising, by participating in memberships or subscriptions, etc. Design a questionnaire related to one of the various components of product education/learning.
Students should include three (3) demographic questions. DO NOT BE INCLUDE THESE QUESTIONS/RESPONSES IN THE SPSS ANALYSIS. These questions should be included in the discussion section of your FINAL assignment submission. Demographic questions may include gender, age range, and geographic area. DO NOT ask respondents about their financial status or annual incomes.The questions will be rated on a Likert type scale.
Likert Scale example:
(1) strongly agree (2) agree (3) somewhat agree (4) do not agree (5) no opinion
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