**Organization is AECOM

MT460M4-4: Develop a strategic framework to increase the competitive advantage of a business.

PC-2.2: Formulate innovative solutions for identified initiatives.

Please do not procrastinate as it can be detrimental to your success in this module. This assessment will require intensive interpretation skills. Be sure to use the grading rubric as a checklist. To start this assessment, choose an organization from the list provided by your instructor.

Visit the MERGENT library database to conduct research on your chosen organization. Become very familiar with this library database. You will need it.

Analyze the details, latest annual report, latest news, review competitor information, etc. about your chosen organization.

You may also want to visit the websites for your chosen organization and its competitors for more information and observation.

Scenario:

You are the director of strategy and business intelligence for your chosen organization. You are developing a strategic plan for your chosen organization for an upcoming meeting with the C-level executives of your organization. They loved your idea for an innovative new product and would like you to develop a strategic plan for further consideration. Use the following criteria to develop the strategic plan for your innovative new product idea.

Assessment Requirements: In this assessment, you will develop a strategic plan for your chosen organization. Address each of the following inquiries in your deliverable:

Product Offering Analysis

Articulate the current state of your chosen organization and its competitive environment.

In a business letter, articulate the strategic position of your chosen organization within the industry in which it operates.

Provide a detailed overview of the product mix of your chosen organization.

Analyze the product mix of your chosen organization against its rivals.

Organizational Competencies

Use the SOAR analysis framework to identify opportunities and set results-oriented aspirations based on the strengths of your chosen organization.

Analyze your chosen organization to identify a minimum of three strengths that may result in competitive advantages.

Based on your chosen organizations competitive advantages, determine a minimum of three business expansion opportunities.

Develop a minimum of three aspirational product ideas that may result from organizational expansion opportunities.

Explain any expected results from the successful implementation of each aspirational product idea that you propose.