Organizational issues usually present the greatest barrier to the successful capture and use of customer transaction data.
Fantastic news! We've Found the answer you've been seeking!
Question:
Organizational issues usually present the greatest barrier to the successful capture and use of customer transaction data. Can you think of some ways in which organizational issues could impede the capture and use of marketing-relevant data?
Related Book For
Money Banking and Financial Markets
ISBN: 978-0078021749
4th edition
Authors: Stephen Cecchetti, Kermit Schoenholtz
Posted Date: