Original Source Material Student Version A communication channel is the means by which messages get from one individual to another. The nature of the information-exchange relationship between a pair of individuals determines the conditions under which a source will or will not transmit the innovation to the receiver and the effect of such a transfer.. References: Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Simon & Schuster. Rogers places great importance on the sharing of information about an innovation. He defines a communication channel as "the means by which messages get from one individual to another" (p. 18). He describes two general media channels of communication: mass media and interpersonal; and two scopes of channels: localite and cosmopolite. References: Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Simon & Schuster. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Simon & Schuster. References: Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: S. & Schuster. Which of the following is true for the Student Version above? Word-for-word plagiarism O Paraphrasing plagiarism This is not plagiarism Hints