Question: Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality? Explain and give examples. Does logo design change in the

Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality? Explain and give examples.

Does logo design change in the digital age? Explain.

What do you make of the argument that good logo design should always begin in black and white before thinking about how a logo might look in color? Is this philosophy consistent with the preferences of millennials and younger consumers? Explain.

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