Our case study assignment for this module is a look at one of our "favorite" eateries at our local mall or airport. Auntie Anne's Pretzels are a treat for many of us. In this case, we look at Auntie Anne's Pretzels in China. This case study begins on page 571 in the text.

In preparing a case, it is recommended that your first reading/viewing be a relatively quick one. Read the case and make some notes. Answer questions 1, 2, and 3 on page 573:

1. What were the primary motivations that led Lin and his partner to start a new business in China? Given their experiences there, do you think they should have considered launching in another country instead? Where? Why?

2. Of the global strategies mentioned in Chapter 18, which option did Lin and Sze choose for their move into China? Did they choose the right strategy for them and their enterprise?

3. What do you think Lin and his partner did right when they attempted to start their business? What do you think they did wrong? What recommendations would you have for them?