Our case study assignment for this module is a look at one of our "favorite" eateries at our local mall or airport. Auntie Anne's Pretzels are a treat for many of us$.$ In this case, we look at Auntie Anne's Pretzels in China. This case study begins on page $571$ in the text.

In preparing a case, it is recommended that your first reading$/$viewing be a relatively quick one. Read the case and make some notes. Answer questions $1,2,$ and $3$ on page $573$:

What were the primary motivations that led Lin and his partner to start a new business in China? Given their experiences there, do you think they should have considered launching in another country instead? Where? Why?

Of the global strategies mentioned in Chapter $18,$ which option did Lin and Sze choose for their move into China? Did they choose the right strategy for them and their enterprise?

What do you think Lin and his partner did right when they attempted to start their business? What do you think they did wrong? What recommendations would you have for them?

Then, take a second and more thorough reading of the case, testing your preliminary conclusions from the first reading concerning the major problems and key players.

Next, begin shifting through the facts in the case and sorting them out in terms that are useful to you in analyzing and resolving the major issues. Keep in mind that case facts are presented in a more orderly fashion than they tend to be in the real world, but you should not assume that they are all equally useful, or that they are properly and fully related as presented in the case.

Finally, write a clear, concise, and thorough report of your analysis and recommendations. Each case analysis is a minimum of five pages in length, professional in appearance and must follow the format provided in the Case Analysis Instructions.$$ Margins should all be $1"$ and the font should be no larger than $12.$ It should be set at $1\mathrm{.}5$ spacing.