Question: OUR CHANGING WORLD: BACK TO BASICS AT FORD MOTOR 22 The Ford Motor Company is no longer a U.S. com- Ford into areas like e-commerce,

OUR CHANGING WORLD: BACK TO BASICS AT FORD MOTOR

OUR CHANGING WORLD: BACK TO BASICS AT FORD MOTOR 22 The Ford Motor Company is no longer a U.S. com- Ford into areas like e-commerce, parts recycling, pany with international operations. For many years and repair shops-with bad results. Ford invested it has had worldwide production and sales. But now tens of millions in new ventures with Microsoft, it is depending on its European operations to serve Yahoo, Qualcomm, and others to market cars on (continued) An Experiontial Appratch to Organization Dovolopment, Seventh Edition, by Donald R. Brown and Don Harvey. Published by Prentice Hall. Copyright 2006 by Pearson Education, Inc. 42 PART I Anticipating Change

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