Our client, Chupa Chip Microchips is a leading niche microchip manufacturer that owns around 30% of the global market. Chupa Chip's main competitor, Megaship Microchips, also owns around 30% of the global market while the rest is fragmented between smaller players. Due to recent geo-political developments, the cost of transistors, which are a component of a microchip, has increased dramatically. In order to cope with the increase in cost, our client has decided to increase the price of its product by 2$ which led to an immediate 20% drop in market share. After conducting market research, our client was surprised to discover that Megaship Microchips has not increased the price of its product. What is even more surprising is that the competitor does not seem to have had a dip in profit. Due to the recent sanctions, many of the smaller players in the market have been forced to shut down, leaving a certain percentage of the market share up for grabs. Chupa Chips microchips would like to maximize its profits and would like your help to determine the best way to do so. How would you go about determining what the maximum potential profit from the vacant market share is and what additional information do you require to do so? Our client, Chupa Chip Microchips is a leading niche microchip manufacturer that owns around 30% of the global market. Chupa Chip's main competitor, Megaship Microchips, also owns around 30% of the global market while the rest is fragmented between smaller players. Due to recent geo-political developments, the cost of transistors, which are a component of a microchip, has increased dramatically. In order to cope with the increase in cost, our client has decided to increase the price of its product by 2$ which led to an immediate 20% drop in market share. After conducting market research, our client was surprised to discover that Megaship Microchips has not increased the price of its product. What is even more surprising is that the competitor does not seem to have had a dip in profit. Due to the recent sanctions, many of the smaller players in the market have been forced to shut down, leaving a certain percentage of the market share up for grabs. Chupa Chips microchips would like to maximize its profits and would like your help to determine the best way to do so. How would you go about determining what the maximum potential profit from the vacant market share is and what additional information do you require to do so