Question: Our focus is consumer behavior involving rational choice and behavioral economics. Rational choice assumes that consumers are rational and use available information to make optimal

Our focus is consumer behavior involving rational choice and behavioral economics. Rational choice assumes that consumers are rational and use available information to make optimal decisions. Behavioral economics, however, challenges the standard theory of rational choice and attempts to explain various behavioral biases.

Think about the above statements. Do you think behavioral economics will replace the standard theory, or does it just expand the existing theory?

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