our plan is :

Healthy Smart Vending Machine

The basic idea is to replace (or place beside) junk-food vending machines in public spaces such as universities, fitness centres, hospitals, health-conscious corporations etc., with Healthy Smart vending machines that provide an array of nutritional meals. Rather than a classic number-letter matrix, however, these vending machines will have a smart touch screen where customers will have the ability to choose their meals by:

Number of calories

Budget/price

Category (vegan, vegetarian, gluten-free etc)

Clients can then select the meals out of the suggestions made by the smart system. Before the release of the product, a poll will appear for clients to make suggestions on what items they would like to see provided in the future out of 3 choices, and this data, combined with the cumulative purchase selection data will be used by Healthy Smart to tailor meal preferences to the clients who used the service at every location. The idea is to target health-conscious clients and adjust meal ideas to popular preferences.

this is for my marketing class ( intro to marketing ) i just need help with the final part of the project

5. Marketing Mix (3 pages) This final section of your plan should be an action plan for your product/service, comprised of strategies and tactics for each element of the marketing mix - each of the four Ps. For each element, your response should be supported with an explanation of your choices. Among any other details that you believe to be relevant, your response should include the following: Product a. Describe the type of product/service experience (see page 278) b. Describe the three levels of product (see Figure 8.1) C. Consider the major stages of the development process (see Figure 8.3) d. If your offering is a service, consider special service characteristics (see Figure 8.6) e. Describe your brand characteristics, brand strategy, and brand communications (see page 326-342) Price a. Describe your major pricing strategy (see page 354-360) b. Describe any relevant internal or external considerations (see page 361-368) C. Consider whether a market skimming or market penetration new product pricing strategy is more appropriate (see page 368) d. Consider how product mix pricing may be relevant to your product/service (see page 369) e. Consider which price adjustment strategies you will use (see page 371-376) Place a. Describe the channel design decisions you are facing with your product/service (see page 409-413) b. Identify any channel partners that you will use, and whether you will pursue a director indirect channel (see page 395-399) c.identify whether you will employ a vertical or horizontal marketing system (see page 399 404) d. Describe your chosen distribution (channel) strategy (see page 407). Promotion a. Advertising: Describe the key aspects of your major advertising decisions (see Figure 13.3) b. Sales promotion: Describe how you might make use of sales promotions, including the specific tools and tactics you could pursue (see page 529-536) c. Personal selling: If you will make use of personal selling, describe how you might implement it. If not, briefly discuss why (see page 509-520) d. Public relations: Describe how you might make use of public relations as a tool, outlining the specific functions and how they might be put into action (see page 494-498) e Direct marketing: Describe how you might make use of direct marketing, including any digital components thereof. Be specific in your tactics (see Chapter 15) IV)