Question: Our Social Mission / Ben & Jerry's (3:16) https://www.youtube.com/watch?v=Lu2VBQBpn7U How Ben & Jerry's Got Bought Out Without Selling Out (17:49) https://www.youtube.com/watch?v=IYGIcL7hKEc Comment on Ben &

Our Social Mission / Ben & Jerry's (3:16)

https://www.youtube.com/watch?v=Lu2VBQBpn7U

How Ben & Jerry's Got Bought Out Without Selling Out (17:49)

https://www.youtube.com/watch?v=IYGIcL7hKEc

Comment on Ben & Jerry's mission statement. Is the business sincere? According to you, does the company's mission statement contribute to its marketing strategy? Using the concept of mission statement, and explain.

Word count 200-250

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