Question: Outline the Fisher (1997) model (below) explaining the difference between functional and innovative products and how these should be aligned to different types of supply

Outline the Fisher (1997) model (below) explaining the difference between functional and innovative products and how these should be aligned to different types of supply chains .Use examples to illustrate .

Outline the Fisher (1997) model (below)

Matching Supply Chains with Products Funcional Innovative Product Product Responsive Supply Chain Efficient Supply Chain Match Mismatch Responsiviness Spectrum ZONE OF STRATEGIC FIT Efficient Supply Chain Responsive Supply Chain Mismatch Match Certain Demand Implied Uncertainty Spectrum Uncertain Demand

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