Question: Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively

Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively

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Factors that affect adoption resistance and diffusion of products or innovations include 1 Perceived Value Consumers are more likely to adopt a produc... View full answer

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